How it works
Google Analytics measures how people use websites and apps. Connect it to your Zite app and ask Zite to add tracking for the actions that matter to your business. Results are viewed in Google Analytics; app visitors do not connect an Analytics account. By connecting Google Analytics, you can:- Measure visits to your app’s pages
- Track completed signups
- Measure form submissions or other app actions
- Send purchase events when you ask Zite to add them
- Compare visits and tracked actions in Google Analytics reports
How to integrate Google Analytics into your app
1
Connect to Google Analytics
Create your Zite app first, then ask Zite to connect Google Analytics or choose + → Integrations → Google Analytics in the chat box. In Google Analytics, open Admin → Data streams, select a web stream for your app, and copy its Measurement ID.Complete the connection steps, then give Zite that ID for this app; it starts with G-. See Google’s setup guide if you need to create a web stream.
2
Describe your use case
Tell Zite which actions to measure. For example, “Track page visits and completed signup forms so I can see which pages lead to signups.”Ask it to count successful completions, rather than every click on the submit button.
3
Test and publish
Click Publish in the upper right corner, then visit the live app and perform the actions you want to track. Check the Realtime report in Google Analytics to confirm they arrive.
Common use cases
With a Google Analytics connection, you can create apps like:- Signup Journeys: Measure visits and completed registrations.
- Lead Capture Apps: Track successful enquiry submissions.
- Customer Portals: See which pages people visit.
- Sales Apps: Measure completed purchases when purchase tracking is added.
Important notes
- App-specific setup: Each app needs its own Measurement ID setting. Connecting Analytics at workspace level does not finish tracking setup for every app.
- Tracking behavior: Adding an ID alone does not define your business events. Tell Zite what to measure and test each action.
- Reports stay in Google Analytics: This connection sends tracking data. It does not provide access to read Analytics reports into your app.
- Reporting delays: Use Realtime for an initial check; other reports can take longer to update.
- Missing activity: Check the app’s Measurement ID, publish the tracking changes, and repeat the test on the live app.
Need help with this integration? Contact support@zite.com.