Skip to main content

​
How it works

Connect Mailchimp to turn app activity into audience updates, email follow-ups, and SMS messages. This is useful for lead capture, lifecycle marketing, customer updates, and event reminders. By connecting Zite to Mailchimp, you can:
  • Add or update contacts in a Mailchimp audience
  • Tag and segment contacts based on actions they take in your app
  • Trigger Mailchimp customer journeys and marketing automations
  • Send email campaigns or follow-ups from Mailchimp
  • Use Mailchimp SMS Marketing or Transactional SMS when your Mailchimp account is set up for it

​
How to automate notifications

1

Connect to Mailchimp

In the chat box, ask Zite to connect to Mailchimp or click the plug icon .Search for Mailchimp, then click Connect.
Connect an app modal with Mailchimp listed as a marketing integration
2

Review the connection steps

Zite will show the connection flow before sending you to Mailchimp. Click Connect to Mailchimp.
Connect to Mailchimp modal in Zite
3

Authorize Zite

Log in to Mailchimp, review the access request, and click Allow.
Mailchimp authorization screen for Zite
4

Enter your use case

Tell Zite how you want to use Mailchimp in your app. For example, ask Zite to add new leads to a Mailchimp audience, tag users based on form answers, or trigger a follow-up email or SMS workflow for subscribed contacts.For SMS workflows, confirm that your Mailchimp SMS setup is approved and that the contact has SMS consent.
5

Test

Test the app by submitting a signup, updating a contact, or taking the action that should trigger Mailchimp.Then, check Mailchimp to confirm the audience contact, tag, merge field, journey, email, or SMS workflow updated as expected. For messages, test with a small segment before using the workflow in production.
6

Deploy and share

Click Publish in the upper right corner to share or embed your app.

​
Mailchimp SMS options

Mailchimp supports SMS in two main ways:
  • SMS Marketing: Send marketing text messages to subscribed SMS contacts in a registered SMS program. SMS Marketing is available as an add-on for Mailchimp Essentials plans or higher, and messages require approved setup, credits, and SMS consent. Learn more in Mailchimp’s SMS Marketing docs.
  • Transactional SMS: Send expected, one-to-one messages like order updates, appointment reminders, one-time passcodes, or account alerts through Mailchimp Transactional. Transactional SMS requires Mailchimp Transactional, SMS credits, an approved sending number, and consent. Learn more in Mailchimp’s Transactional SMS docs.

​
Common use cases

With a Mailchimp connection, you can create apps like:
  • Lead Capture Forms: Add new leads to a Mailchimp audience and tag them by source
  • Event Registration: Send registrants into event reminder campaigns
  • Customer Portals: Update audience fields when users change preferences or account details
  • Newsletter Signups: Collect email and SMS opt-ins from a Zite app
  • Lifecycle Marketing: Trigger welcome, onboarding, or reactivation journeys
  • SMS Notifications: Send approved marketing or transactional text messages to opted-in contacts
Last modified on May 27, 2026